Bubble Yum

Bubble Yum
Product type	Bubble gum
Owner	The Hershey Company
Produced by	The Hershey Company
Country	United States
Introduced	1975; 49 years ago
Markets	Worldwide
Previous owners	Life Savers; Nabisco
Tagline	Keeps it Poppin ; The Number Yum Taste in bubble gum
Website	hersheyland.com/bubbleyum

Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first introduced in 1975 by Life Savers.^[1]

History

In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs.^[2] The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times), to dispel the rumor and restore public confidence.^[2] Sales of the gum soon surpassed sales of Life Savers candy, and it became the most popular bubble gum brand.^[1] Nabisco bought Life Savers in 1981, and The Hershey Company acquired the Bubble Yum brand in 2000.^[3]

Mascot

Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character.^[4]

References

^ ^a ^b Ries, Al; Trout, Jack (2001), Positioning: The Battle for Your Mind, McGraw-Hill, p. 135–136, ISBN 0-07-135916-8
^ ^a ^b Brunvand, Jan Harold (1999), Too Good to Be True: The Colossal Book of Urban Legends, W. W. Norton & Company, p. 92–93, ISBN 0-393-04734-2
^ "The Untold Truth of Bubble Yum Gum". 7 June 2021.
^ "Bubble Yum".

External links

Official website

[ries-1] Ries, Al; Trout, Jack (2001), Positioning: The Battle for Your Mind, McGraw-Hill, p. 135–136, ISBN 0-07-135916-8

[brunvard-2] Brunvand, Jan Harold (1999), Too Good to Be True: The Colossal Book of Urban Legends, W. W. Norton & Company, p. 92–93, ISBN 0-393-04734-2

[3] "The Untold Truth of Bubble Yum Gum". 7 June 2021.

[4] "Bubble Yum".

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